diwali sales Archives - Zoho Blog

How retailers can use data to increase festive-season sales (Diwali & Christmas)

Keerthana Selvakumar — Thu, 16 Oct 2025 19:11:00 +0000

Festivals in India are about light, love, and togetherness and they are also the most important retail moments of the year. Diwali and Christmas alone can drive up to 30–40% of a retailer’s annual sales, with families shopping for apparel, electronics, sweets, gifts, and décor. But this golden opportunity also comes with high risk. If your...

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Why omnichannel retail wins big during Diwali & Christmas shopping

Keerthana Selvakumar — Thu, 16 Oct 2025 15:43:52 +0000

Festivals in India are moments of light, love, and togetherness, and they are also the biggest retail opportunities of the year. As families light diyas for Diwali or exchange gifts at Christmas, retail sales soar to nearly 40% of the annual total, spanning sweets, apparel, electronics, and lifestyle products.Today’s festive shopper does not stay...

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Diwali preparation checklist for retailers

Venkatraman — Tue, 14 Oct 2025 10:00:00 +0000

Diwali, the season of lights, is one of the important festivals during which consumers increase their spending limit and retailers expand their inventory size. All major retail business sectors witness a surge in demand. As the festive season approaches, there is an especially huge spike in consumer demand for apparel, grocery, fashion jewelry,...

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